Big data could herald an entirely new way of thinking about the relationship between insurer and customer. It will have transparency at its heart and rely on new ways of behaving with customers. Ethics and insurance will never be more reliant upon each other than they need to be in this new world of insurance.
Assumptions about flood
Are insurers living up to their side of the agreement on providing flood insurance? The use of assumptions in household insurance websites put it into doubt. It may even amount to flood de-risking.