Essential reading for everyone in insurance marketing
The role that marketing now plays in insurance firms is changing. It is no
longer just about how products are…
Marketing
Marketing often doesn't get the attention it needs. There are clear ethical risks associated with it, both stand-alone and from its now deep linkages with other functions like counter fraud. Any ethical risk assessment that ignores it is flawed.
14 posts
Pre-approved insurance – what are the implications?
How might consumers react to recent signs of insurance being offered on a
pre-approved basis? Is there a sense that…
Manufactured vulnerability – how might insurers respond?
Manufactured vulnerability
[https://www.ethicsandinsurance.info/2015/11/04/dangers-of-manufactured-vulnerability/]
is an ethical risk that marketing and compliance people in…
Insurance marketing and the dangers of manufactured vulnerability
Marketing is adopting the tools of big data and some of the practices that are
emerging would, if used by…
Warnings from South Korea: the impact privacy can have on insurance
Back in 2012, I singled out privacy as the number one ethical issue that will
confront the insurance sector over…