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Personalisation

The biggest trend in insurance raises some of the most fundamental ethical questions. You can read about these here.
73 posts
Personalisation
The Tension that Digital Marketing Must Address public
Marketing • 3 min read

The Tension that Digital Marketing Must Address

The digital environment that insurers now focus on presents marketeers with some tough choices. Some choices are well known ones relating to technology and distribution. Others are less visited ones like relationships and trust. I look at a significant tension inherent in all this.…
Duncan Minty
Duncan Minty •
Pricing is in the Spotlight Again public
Underwriting • 4 min read

Pricing is in the Spotlight Again

Research by the University of Bristol into the reasons why low income families pay more for motor cover applies further pressure on insurers in four already sensitive areas. It represents an interweaving of related issues towards one big push, oven ready for political intervention.…
Duncan Minty
Duncan Minty •
There Will Be More Than One Future to Insurance public
Personalisation • 4 min read

There Will Be More Than One Future to Insurance

A lot of thinking about the future of insurance is premised upon the notion that personalisation is that future. Yet the future of insurance is so important, it’s vital not to just assume that this is the only way forward. I look at other ways in which it is likely to be envisioned.…
Duncan Minty
Duncan Minty •
Should Minimum Insurance be Mandated to boost Resilience public
Personalisation • 6 min read

Should Minimum Insurance be Mandated to boost Resilience

The financial resilience of UK society is widely seen to be declining. People are caught between the trend in finance to take more responsibility for personal risks and the increasingly granular pricing of those risks. Is the solution to be found in some form of mandatory minimum insurance cover?…
Duncan Minty
Duncan Minty •
Embedded Insurance and Manufactured Vulnerability public
Marketing • 6 min read

Embedded Insurance and Manufactured Vulnerability

Embedded insurance is a form of hyper-personalisation designed to present the right product to you just when you need it and most likely to buy it. In short, data fuelled prescriptive marketing. Yet if marketing is about persuasion, how do insurers steer clear of digital manipulation?…
Duncan Minty
Duncan Minty •
Being Human - Insurance and the Right to Move On public
Autonomy • 6 min read

Being Human - Insurance and the Right to Move On

The digital world that insurers operate in sees data being retained for long periods of time. That view is based upon the influence of moral hazard and character. Yet part of being human is to evolve and move on, to leave behind who we used to be. I examine this dilemma and identify the challenges.…
Duncan Minty
Duncan Minty •
Tensions Around Insurance and Mental Health Apps public
Underwriting • 6 min read

Tensions Around Insurance and Mental Health Apps

The insurance sector is interested in mental health. Support for their employees and those of clients is part of this. There’s also an underwriting interest in how mental health presents. There are tensions around these two things though, with important ethical questions needing to be addressed.…
Duncan Minty
Duncan Minty •
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